Sam Bwaya

Change management, Culture change, Teambuilding
Sam Bwaya

Sam is the Executive Director of the Institute of Work Culture and Ethics, an Organizational Development company whose goal is enhancing organizational and individual performance by fostering ethical work culture at personal and organizational levels. The Institute’s programmes focus on getting individual and organisational goals aligned and in harmony; only then would the two perform at their optimal and yield their full potential.

Sam is a seasoned leader with a finance and legal background and has 20 years’ working experience at top management level. He has over 25 years’ audit and assurance experience, and oversaw more than 200 audits annually with organisations spread across the Region (Uganda, Kenya, Tanzania, South Sudan, Rwanda, Burundi and the Democratic Republic of Congo). Sam combined the position of Audit manager and later Partner Designate with Training Manager and in the later role was heavily involved with internal and external training. He is also a co-founder of Coach Africa and since 2007 has taken part in numerous training programmes that included facilitating team building sessions.

Sam has a rare combination of legal, finance, auditing, business, leadership and training skills. He has dealt with a wide range of organizations with different challenges. This combination places Sam in a unique position to carry out business diagnoses. He adds value to organizations by troubleshooting and recommending ways of strengthening operations and internal controls.

Sam is a very experienced facilitator, and has facilitated many retreats across the Eastern African Region. He is passionate about personal effectiveness and performance enhancement.

Geographic experience




Experience as a coach (formal/informal)

6 years

Experience as a facilitator

15 years

UFacilitator stage


Sam could work collaboratively with other facilitators on projects that are of his interest in Africa. He prefers not to work in political projects. Sam also does not prefer the healthcare industry due to the technical expertise expected.


Environmental sustainability, Education, Skill development and employability, Microfinance, Gender equity, self-help groups, women-led businesses, Financial inclusion, International development, Child protection


  • Methodologies creatively used: Appreciative inquiry, 6 thinking hats, Scenario planning, SWOT analysis, Agile
  • Team building
  • Culture change, mindset change, long-term change processes
  • Performance enhancement and personal effectiveness Legal and financial background, detail-orientation and analytical skills

Areas of development and learning

  • Mindfulness techniques
  • Mediation techniques

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UFacilitate exists to coach leaders so they can create the conditions that are needed to drive inclusion and collaboration.

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